How to Start Optimizing Your Company’s Revenue Growth

Shopify Masters episode in which the host talks with Shizu Okusa, who left Goldman Sachs in 2013 to launch the fresh pressed juice brand Jrink, sold it in 2019, and then founded Apothekary, a brand of herbal products rooted in Japanese traditions. Shizu says she spent about a year traveling, including nine months on a farm in Mozambique, to reset from resume virtues toward eulogy virtues. She says the second business was designed around scalability: a shelf life of three years instead of three days, strong margins, shipping to 100 countries, and a remote team of about 55 people including about 20 who followed her from the first company. She says DTC is a channel, not a business model, and that her trading background helps with paid media. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 14 minutes of the 33 minute episode, so later topics are not summarized. All claims are Shizu's own and are not independently checked. Nothing here is medical, health, financial or legal advice, and product claims are the founder's description only.