Iteration Is The Secret Ingredient for This Beverage Company

Shopify Masters episode in which the host talks with Karen Danudjaja, founder of Blume, a beverage brand that puts superfood ingredients into latte mixes. Karen says she kept a journal of ideas but felt she was in her own way with limiting beliefs, then went from idea to her first turmeric latte in a smoothie shop in about six weeks, after she offered to make the product for the shop owner, who became her first customer. She says her father is Indonesian and the product grew from an elixir called jamu she grew up with. She describes Blume as sitting between wellness and treat, recreating coffee shop drinks like pumpkin spice latte with nutritional ingredients, and says today's products are very different from the first sale because the company keeps iterating by listening to customers. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 10 minutes of the 27 minute episode, so later topics are not summarized. All claims are Karen's own and are not independently checked. Nothing here is medical, health, nutritional, financial or legal advice, and ingredient benefit claims are the founder's own description.