Key Networking Skills Every Entrepreneur Needs

Executive Summary
Shopify Masters episode in which the host talks with Etienne Ortega, a makeup artist who moved to Los Angeles and has worked with celebrities, and who has launched his own direct to consumer beauty brand. Etienne says his love of beauty began caring for his younger siblings and watching a barber at work, and that he charged friends 10 dollars each to do prom hair and makeup. He says responsibilities young taught him to work under pressure, and that he sometimes slept in his car in his early days in LA while in beauty school. He says he put about 200 dollars on a credit card for three foundations, and years later that brand hired him for campaigns in London and Paris. He says loving what he does fueled him. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 39 minute episode, so later networking and launch topics are not summarized. All claims are Etienne's own and are not independently checked. Nothing here is financial, legal or career advice, and his credit card story is personal experience only.
Key Takeaways
Beauty began at home
Etienne says it started with doing his younger sister's hair and caring for his siblings.
Watching a barber work
He says he sat for hours in a barber shop fascinated by the work, which fed his interest.
Prom at ten dollars a head
He says friends lined up outside his house and he charged 10 dollars each for hair and makeup.
Work under pressure
He says responsibilities as the oldest child taught him to multitask and work under pressure.
Fuel to his fire
He says just loving what he does has always been the fuel to his fire.
Slept in the car
He says he sometimes slept in his car in LA rather than commute home to save money.
Investing in yourself
He says he put about 200 dollars on a credit card for three foundations, and years later that brand hired him for campaigns.
The Conversation Breakdown
Beauty began at home
⏱ Untimed topicEtienne says it started with doing his younger sister's hair and caring for his siblings.
Watching a barber work
⏱ Untimed topicHe says he sat for hours in a barber shop fascinated by the work, which fed his interest.
Prom at ten dollars a head
⏱ Untimed topicHe says friends lined up outside his house and he charged 10 dollars each for hair and makeup.
Work under pressure
⏱ Untimed topicHe says responsibilities as the oldest child taught him to multitask and work under pressure.
Fuel to his fire
⏱ Untimed topicHe says just loving what he does has always been the fuel to his fire.
Slept in the car
⏱ Untimed topicHe says he sometimes slept in his car in LA rather than commute home to save money.
Investing in yourself
⏱ Untimed topicHe says he put about 200 dollars on a credit card for three foundations, and years later that brand hired him for campaigns.
Core Frameworks & Ideas
Love the work - Etienne's fuel
Passion carries you through the lean early years.
Invest in yourself - Etienne's advice
Buy the tools that build your skill, even when it feels scary.
Figure it out tomorrow - Etienne's approach
Start with what you have and solve problems as they come.
Actionable Next Steps
- ✓Name the part of your work you would do for free.
- ✓List one tool or skill worth investing in, and the cost.
- ✓Take the next small step today and figure out the rest tomorrow.
- ✓Treat Etienne's credit card choice as his own story, not financial advice.
Notable Quotes
“just loving what I do just has always been like the fuel to my fire”
“I was so scared to invest in something”
“let's do it and then we'll figure it out tomorrow”
The One Thing to Remember
Etienne Ortega says his path from sleeping in his car to working with big beauty brands ran on loving the work, investing in himself and figuring things out as he went.