Personal Branding Strategies Every Entrepreneur Needs

Shopify Masters episode in which the host talks with Alexa Curtis, a creator who started blogging at 12 and later built the lifestyle brand Be Fearless. Alexa says she grew up without money or connections, cold pitched TV segments and brands, and BCC'd about 466 executives at networks and studios, which led to a reply from Radio Disney and a move to Los Angeles within days. She says she was one of the first creators to sell a show to Radio Disney and later worked with T-Mobile and British Airways through cold pitching. She says people need a niche and a why, not just a wish to be famous, and that you get one chance to prove yourself. She also says she carried about 20,000 to 25,000 dollars of debt at the time and paid down most of it over five or six years. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 28 minute episode, so later topics are not summarized. All claims are Alexa's own and are not independently checked. Nothing here is financial, legal, career or medical advice.