Pre-launch Tips to Help You Reach Millions

Shopify Masters episode in which host Benjamin Gottlieb talks with the Suri founders, including Mark Rushmore and a co-founder whose name is garbled in the captions, about launching their sustainable electric toothbrush brand and reaching 30 million dollars in sales in two years. They say the idea was driven by the roughly one billion toothbrushes that, as they put it, end up in landfills each year, and describe plant-based recyclable heads and a 40-day battery. They say their different skill sets and diversity of thought were the key to their partnership, describe weekly self-guided therapy sessions during lockdown, and say a good enough product is not enough because you need something people really enjoy. They cite a 4.8 rating on Trustpilot and say skills from corporate careers, including at Procter and Gamble, helped with retail, pricing and negotiation. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the co-founder partnership, product enjoyment and corporate learnings sections, and may miss parts of the roughly 36 minute video. Ratings, sales and environmental figures are the founders' own and not independently checked. Nothing here is medical, dental, legal or financial advice.