They Sell a Product Every 60 Seconds (Here's How They Do It)
Executive Summary
A Shopify Masters interview in which the host talks with Taylor Frankel, co-founder of the beauty brand Nudestix, which she started with her sister Ally and their mother Jenny, a chemical engineer. She says the 2014 idea was uncomplicated, multi-use makeup for busy women, at a time of full-glam beauty. She covers choosing innovative suppliers, many in Korea, building a grassroots social following with no marketing budget, the brand's expansion into skincare and body care, creator and celebrity partnerships, 2024 earned media value of about 65 million dollars, and how she balances work and life. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the founding story, the supplier and early marketing section, the product philosophy and partnerships section, the closing life balance section and the description, and may not cover every point in the roughly 30 minute episode. All claims and figures are the guest's own account and are not independently checked.
Key Takeaways
Beauty without the 20 steps
The guest says in 2014 she and her sister wanted fuss-free, multi-use products instead of full-glam routines and long tutorials.
A family founding story
She says her mother Jenny, a chemical engineer who had worked at MAC, used a non-compete period to join the idea.
Innovative suppliers
The guest says they looked for manufacturers willing to co-innovate, many of them in Korea, where she says beauty innovation often starts.
Grassroots social marketing
She says with no marketing budget they shared real photos, including orders packed on their ping pong table, to build authentic connection.
Performance over aesthetics
The guest says the mission is minimalist, clean products that truly work, and that products made only for looks fall flat.
Creator partnerships
She says they worked with a creator for years before building a custom product together, launched at Sephora and on their own site.
Balance in eras
The guest says she stopped trying to balance everything at once, and treats life as different eras, using the image of cups of water to rebalance.
The Conversation Breakdown
Beauty without the 20 steps
⏱ Untimed topicThe guest says in 2014 she and her sister wanted fuss-free, multi-use products instead of full-glam routines and long tutorials.
A family founding story
⏱ Untimed topicShe says her mother Jenny, a chemical engineer who had worked at MAC, used a non-compete period to join the idea.
Innovative suppliers
⏱ Untimed topicThe guest says they looked for manufacturers willing to co-innovate, many of them in Korea, where she says beauty innovation often starts.
Grassroots social marketing
⏱ Untimed topicShe says with no marketing budget they shared real photos, including orders packed on their ping pong table, to build authentic connection.
Performance over aesthetics
⏱ Untimed topicThe guest says the mission is minimalist, clean products that truly work, and that products made only for looks fall flat.
Creator partnerships
⏱ Untimed topicShe says they worked with a creator for years before building a custom product together, launched at Sephora and on their own site.
Balance in eras
⏱ Untimed topicThe guest says she stopped trying to balance everything at once, and treats life as different eras, using the image of cups of water to rebalance.
Core Frameworks & Ideas
Co-innovation with partners - the guest's supplier approach
Prefer suppliers who want to build something new with you.
Authentic community first - the guest's marketing approach
Share the real story and stay connected through events and posts.
Life in eras - the guest's balance idea
Prioritize different parts of life at different times, refilling the cup that is low.
Actionable Next Steps
- ✓Look for suppliers or partners who are willing to innovate with you rather than just say no to new ideas.
- ✓Share real behind-the-scenes content from your own business to build trust.
- ✓Check the guest's revenue, distribution and media value figures as her own account.
- ✓Think about which area of your life needs attention in the current era and give it time.
Notable Quotes
“you can have it all but not all at the same time.”
“there has been no successful individual who hasn't risked criticism by putting themselves out there.”
“there are different eras of your life.”
The One Thing to Remember
The guest argues that Nudestix grew by spotting a shift toward minimalist, effective beauty early, choosing innovative partners, building an authentic community, and backing creators as true partners.