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Figuring Out with Raj Shamani
Ghazal Alagh, co-founder of Mamaearth, joins Raj Shamani to break down brand building and profitability: the baby-product safety gap that started it all, concept testing with mothers before manufacturing, why this millennia belongs to why-based brands, optimizing the value equation over the price equation, karma marketing and word of mouth, planting a tree for every order, and building the airplane while falling. Figures, stories and views are the guest's own. Sponsor: none stated in the episode. Notes based on the publisher's full audio edition. FULL COVERAGE: these notes cover the complete episode from start to finish.
