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Figuring Out with Raj Shamani
Suyash Saraf, founder and CEO of Dot & Key Skincare and HyperScale Ventures, joins Raj Shamani to break down how a Kolkata-built skincare brand became one of India's standout beauty businesses: choosing categories with depth, mining marketplace reviews for a differentiated insight, pricing for a value-sensitive India, the ROI of premium packaging, contract-manufacturing quality control, and why layered creator marketing beats celebrity endorsements. Figures, claims and anecdotes are the guest's own. Sponsor: none stated in the episode. Notes based on the publisher's full audio edition. FULL COVERAGE: these notes cover the complete episode from start to finish.
