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Figuring Out with Raj Shamani
Vedang Patel, co-founder of The Souled Store, joins Raj Shamani to break down how a 5-lakh pop-culture t-shirt experiment became one of India's most durable fashion brands: quitting finance on promotion day, surviving the slogan-tee wars, why product beats service, branding as consistency, the Linking Road store that recovered capex in three months, the reality of India's 40-50 crore paying customers, lessons from Nike's journey, and why advice only works with context. Figures, stories and views are the guest's own. Sponsor: none stated in the episode. Notes based on the publisher's full audio edition. FULL COVERAGE: these notes cover the complete episode from start to finish.
